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3 safe Penguin link building techniques for 2012
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3 Safe Penguin link building techniques

Back links. Two words that will remain a focus point in SEO for the foreseeable future. Back links are important for ensuring the health and stability of your website, as well as growing  traffic and authority. Safe Penguin link building takes a bit more finesse and care to achieve the desired results. In this post I talk briefly about the Dark Side of link building, and provide 3 ideas for safe Penguin link building.

Even after Google Panda and Penguin, bloggers, website owners, and SEO’s continue to employ black hat techniques to build links. There are many different opinions on where the border between black and white hat SEO lies, but you can be safe in assuming that anything that breaks the search engine terms of use in order to manipulate rankings is at least grey hat.

The battle of Penguin 2012

That’s a misleading title, Google Penguin was more of a massacre when it was launched earlier this year; Webmasters around the world were slain in one fail swoop by Google’s latest spam smashing algorithm.

Okay, dramatic summary out of the way. What did Penguin do? Penguin was an aggressive new algorithm designed to target web spam. Google has an almost personal vendetta against spam, but had not made any major breakthroughs tackling the problem before Google Penguin. If there is an audience for your content, it’s not hard to build backlinks, but some individuals and unscrupulous SEO companies are lazy and want a quick bang for buck. Spammy link directories, spun articles, paid followed links; Just a handful of the techniques used to obtain lots of links is a short space of time that are against the Google terms of use.

Penguin link building using guest posting, forums and commenting

There are many different Penguin link building techniques, below are 3 ideas for safe Penguin link building using guest posting, blog commenting and forum posts.

1. Guest posting to gain backlinks and more

Guest posting has gained rapid traction as an SEO technique in 2012. You can get natural followed backlinks to your website or blog in your author bio at the bottom of the post. You may be able to place a link back to your Google+ profile.

In addition to links, you work will gain exposure to a wider audience and you will build an online presence for yourself. Eligibility to write quest posts will vary depending on where you want to write. Stick to sites that are relevant to your niche.

Guest posting in your niche should not be difficult, but it will require some work; You should submit good quality original content, not stale re-hashes of your previous work. You are guest posting not only to gain links but also to build your own authority, so do the best job you can.

You can find guest posting opportunities using search operators in Google, but there are a number of ways to speed up the process. Check out this post by Pak Heu on finding and refining guest posting opportunities.

2. Blog Commenting for links

Blog commenting is a great way to join the conversation. It is the easiest of the three techniques in this post, but it is also the easiest to get very wrong. Succesful blog commenting adds something to the post or comment conversation. Even challenging the post content can get attention if the challenge is warranted.

A lot of standard comment forms give nofollow links. Commentluv can give you a followed link back to one of your recent articles, great for Penguin link building. Even if the comments section is nofollow, you can still get the attention of influencers by posting on the right post. Don’t leave comments like great post or well written for a quick link, they will be rejected. It is a bit like someone running into a group of people having a conversation and shouting that’s interesting. It might fly on Facebook but not so much in commenting.

You can use commenting to help you create a voice in a new industry or niche, it is a quick and easy way to get access to people with authority and influence. Be humble, be yourself and commenting will come with ease. Remember to post comments on blogs that are relevant to your niche.

3. Gain backlinks from forums

Forums can be a great place for Penguin link building. When you sign up to a new forum, you can often get followed links in your profile next to your author bio. In addition, some forums allow you to put a followed backlink in your post signatures.

Popular forums attract a lot of frequent traffic and therefore a high domain authority. Remember that when you join a forum, you are joining a community. If you do not have anything to add to a particular topic, or you have no intention of being a contributing member, don’t be surprised if your profile and links are. Forum moderators and owners are wise to the backlink candy that their forums offer don’t take kindly to people abusing their website for quick links.

Be careful of dofollow forum lists. If you do use one of these lists check that the domain for your chosen forums is not a spam domain. Dofollow links from spammy sites can do you more harm than good, and you may end up with a new task, removing all the links you created.

Penguin link building: Summary

So there we have three simple Penguin link building techniques. There are countless other link building opportunities out there that won’t get you slapped by Penguin. Imagine that you had to present your company website’s backlink portfolio to a potential client, you wouldn’t want them to see that your link profile contains lots of spam? Ok, so that’s a scenario unlikely to happen, but as a guide, don’t build links that you wouldn’t want to show your mother boss and you’ll be fine! If you are struggling with bad back links, check out my Google Disavow tool guide.

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