Google Plus was launched to a slightly unenthusiastic public. It has not taken off as the social network giant they intended but there are other reasons why you should use Google Plus for SEO. Here is a brief summary;
Social sharing has exploded in recent years, Facebook and Twitter are now widely used for business, however Google do not have full access to their data, and therefore cannot use the data for their index. Google Plus puts an end to this, it can be used to rank Google Plus users on based on the popularity of the content they create. There are ways you can use this to your advantage for SEO.
Become a Google author
When you create a Google Plus account, you become a Google author. Have you seen the author information with photos in Google’s search results? These are people who have become Google author’s.
To become verified;
- Add a photo to your Google Plus profile
- Put your profile in edit mode and add your website URL(‘s) to the contributor to links section of your profile
- Add your Google Plus profile link to the content you create.
Google Plus links for your content
<a rel=”author” href=”https://plus.google.com/u/0/user id“>Name</a>
<link rel=”author” href=”https://plus.google.com/u/0/user id” />
Check out the rich snippet testing tool for example’s and to check your own content for correct markup. This is very simple to do and there are a number of ways to implement the code depending on whether you run a single or multi author website.
Followed links on your profile
You can get followed links in your Google Plus profile, both in the contributor and link list, but also in the description about yourself. This is an easy followed link from Google, not to be sniffed at.
Followed links in posts
Whenever you post something on Google Plus, url’s are automatically formatted as dofollow links. When your posts are shared, the value of the links in the post will increase. If you don’t share something interesting you won’t get shares.
Google Plus pages
You can create Google Plus pages for your company or club that are attached to your Google Plus account. This works in a similar way to Facebook pages where you can grant people permission to post on your page. Try to post anything that you put on other social sites on Google Plus.
Super fast indexing of your content
If you share content on Google Plus that content can be indexed very quickly. Content posted on Google Plus that gets more shares will be indexed more quickly than content that doesn’t.